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About us

For more than 4 decades in the industry, Medela Potentia has developed an exceptional portfolio in pharmaceutical products, healthcare products, and various medical devices in different categories. Medela Potentia uses its experience and expertise in the pharmaceutical and healthcare industry in Indonesia to continue providing suitable products for our customers' needs. Medela Potentia continues to become the people’s preferred choice and a trustworthy partner for our national or international principals.

 

Through our subsidiary business units, which are PT Anugrah Argon Medica, PT Djembatan Dua, and Dynamic Argon Co.,Ltd., Medela Potentia has distributed more than 6,000 pharmaceutical products, healthcare products, and medical devices from more than 70 national and international principals.

 

Adhering to Medela Potentia’s high standard in technology advancements and anticipating changes needed by our customers, partners, and market, Medela Potentia has consistently implemented the latest Information Technology platform following the international standards.

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VISION

A trusted global healthcare group of companies to provide significant added values for our customers and business partners.

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MISSION

To become the leading company in the healthcare industry by:​

  • Providing a robust supply chain and a vast distribution network;

  • Applying state of the art systems and information technology;

  • Providing good quality products to fulfill our consumers’ needs;

  • Building purpose led talents

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VALUES

STRIVE FOR EXCELLENCE

Always try to be better

ACT PROFESSIONALLY

Behave, act and behave professionally

DEAL WITH CARE

Be caring

COMPANY HISTORY

2023

The inauguration of the medical device manufacturing facility of PT Deca Metric Medica by the Minister of Health of the Republic of Indonesia.
Grand launching of GPOS B2B.

2020

Deca Metric Medica (DMM) was established as a medical devices manufacturer.

2011

Medela Potentia was established as a holding company of Argon Group. AAM expanded into consumer product distribution. DD launched Stardec brand.

2009

National Distribution Center (NDC) AAM was operated.

2003

AAM implemented Enterprise Resource Planning (ERP) and launched analytical business platform.

1981

Djembatan Dua (DD) was acquired to strengthen our distribution.

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2022

Karsa Inti Tuju Askara (KITA) was established as a pharmacy aggregator to capture growing demand from e-commerce.

2018

Dynamic Argon Co. Ltd. (DAC) was established in Cambodia, marking its first international footprint.

2010

DD was repositioned as a sales & marketing arm of medical devices.

2005

AAM expanded into consumer health product distribution.

1996

AAM was repositioned as a partner to global healthcare players. AAM expanded into medical devices distribution.

1980

PT Anugrah Argon Medica (AAM) was incorporated as a trading company.

Sejarah
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